Commissioned by Klépierre, our creative team developed a special Black Friday event in Hoog Catharijne. We built an XL Pinball Game of 5 x 3 meters and placed it in the middle of the Hoog Catharijne Style room. The gigantic game included a set of audiovisual effects and even two small firework pipes to surprise participants. A charismatic host welcomed Black Friday shoppers and challenged them to a game of XL Pinball. Every winner got blown away by fireworks and took home one of the numerous prices sponsored by the retailers. The XL Pinball machine communicated the ‘Let’s Play’ marketing strategy ever so clearly, and once again shopping got turned into a true experience by one of our events.