ID310_website_header_portfolio
ID310_ creative event agency

LUCKY CRANE

KLÉPIERRE

ID310 developed a unique game show called ‘Lucky Crane’ to celebrate the opening of the new South-Mile in Hoog Catharijne and to surprise its first visitors. The giant ‘claw machine’, is a renowned fun fair attraction, but this time the attraction came with a twist! Instead of its usual mechanical arm, passersby were asked to play the role of ‘the claw’ itself! A friend or family member controlled the joystick and lowered the human claw at just the right spot to win one of the thousands of prizes. The ‘Lucky Crane’ was a big success; each game round filled up in no time, and participants aged between four and seventy-eight enthusiastically took part in the game. The creative opening show fit Hoog Catharijne’s marketing strategy, ‘Let’s Play’, which dynamically turns shopping into an interactive experience.

Are you left with any questions about our projects? Or do you want to work with the ID310 team?
Do not hesitate to contact us, and we will get back to you as soon as possible. Press the portfolio button below to discover even more projects.

CONTACTPORTFOLIO