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OPENING UTRECHT, CENTRAL STATION

NS, PRORAIL & GEMEENTE UTRECHT

As part of the official opening day of Utrecht Centraal, ID310 came up with an entertainment agenda which lived and breathed the themes ‘connection’ and ‘coming together’. The event included a variety of different activities reaching from free yoga classes, singer-songwriter concerts, and pop-up cinemas to travelling buddies, music and a temporary wedding chapel. For one day only, Utrecht Centraal became the stage of the city. Joris Linssen led the official opening. Speaking from a U shaped stage, Joris encouraged over a thousand present to post pictures online using the hashtag #opUtrechtCentraal. Together with the crowd, State Commissioner of Infrastructure and Environment, Sharon Dijksma, joined by delegates of NS, ProRail and the city of Utrecht opened Utrecht’s new central station by taking a 360 picture. For the five hours that followed, the hashtag #opUtrechtCentraal ended up in the top five most trending hashtags on Twitter. All travelers at Utrecht Centraal actively promoted and joined the busy opening event.

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